Choose Your Fighter

This campaign is built around the shared belief that typography and storytelling is for everyone, drawing on the deep heritage and shared values of Penguin and Monotype. From redefining accessible literature to championing the emotional and cultural impact of type itself, together they stand for creativity, inclusion, an the belief that typography should elevate meaning and allow people to connect more deeply with words. It celebrates the shared mission of honouring typography not just as a visual tool, but as something that shapes how we read, feel and understand the world as our reading habits evolve into new spaces and technologies.

​

This is an interactive, modern day, motion‑driven reading experience: a videogame‑inspired theme where words move, react, and transform in ways that mirror their meaning. Typography becomes customisable and expressive, allowing readers to shape how they experience reading and form a personal connection to the text. Moments of chaotic, overloaded motion highlight the challenges some readers face, contrasted with calmer, supportive typographic styles that offer clarity and ease, a visual metaphor for the spectrum of modern reading experiences.

​

What font do you connect with?